Proposition reset
Who you serve, what they pay for, and the language that makes the offer feel inevitable.
01 / Direction
Explore Services.
Launch with the right foundations.
Shape your proposition, priorities and first 90 days into a plan your whole team can use — so every week moves the same needle.
What this is for
A clear direction your whole team can see.
Most teams are not short of ideas. They are short of a sequence. Direction is the engagement we run when the roadmap is crowded, the story is fuzzy, and leadership needs one plan they can actually say no with.
We sit with founders, commercial leads and operators. We pressure-test the proposition, name the few bets that matter, and write a 90-day plan with owners, milestones and a resource model that fits the company you have — not the company you wish you were.
- One growth narrative the market and the team can both repeat.
- A ranked list of bets, with the work you will stop doing.
- A 90-day plan with owners, checkpoints and a realistic budget.
- Decision rights so weekly calls stop being a second strategy meeting.
What’s included
The first 90 days, written down.
Senior-led, collaborative, and built to be used on Monday morning — not filed away after a workshop.
Priority map
Three to five bets, sequenced. Everything else is parked with a reason, not a vague “later”.
90-day operating plan
Milestones, owners, and the meetings that keep the plan alive after we leave the room.
Leadership alignment
A shared scoreboard and the confidence to decline work that does not move the number.
How it runs
Six to ten weeks. No theatre.
Diagnose, design, then hand over a plan the team can run without us in every meeting.
01DiagnoseMarket, funnel, team and the real bottleneck — not the loudest symptom.
02DesignCo-create the proposition, bets and 90-day plan with the people who will run it.
03AlignLock decision rights, the scoreboard and the work you will stop.
04TransferPlaybooks and a first-cycle review so the plan survives the next quarter.
Also in the studio
The rest of the work.
Strengthen the systems behind growth.
Operating rhythms, decision rights and teams that know what good looks like.
Make it scalableMove from insight to action.
Clear communication, steady leadership and hands-on delivery through the messy middle.
Create momentumA clear next step
Ready for a plan
the whole team can see.
Tell us where the roadmap is stuck. We’ll come back within 24 hours with a useful point of view on Direction.